Swifties for Kamala launched a fandom mail program targeting low propensity voters in Pennsylvania.
“Our mail program is taking what Swifties for Kamala has been doing through social media, volunteer events, and in person activations, to our community’s mailboxes and ultimately to the ballot box,” Swifties for Kamala campaign manager Annie Wu Henry said in a press release. “We are offering encouragement, information and a call to action all wrapped up in a welcoming, star-covered envelope.”
According to the release from the group, more than 250,000 mail pieces have been sent to encourage voters in Pennsylvania to support Harris.
Wu also made a post about the launch on the social platform X on Saturday, which included a screenshot of the press release and a photo of a “VOTE” card and a “Voting Era” friendship bracelet — a nod to the friendship bracelet exchange that happens among Taylor Swift fans oftentimes at her concerts.
The press release said that the bracelets were included in 50,000 of the mailers.
“Potential voters across PA have started receiving these in their mailboxes over the past few weeks,” Annie Wu Henry wrote in the post.
Swifties for Kamala sprung into action long before Taylor Swift endorsed Harris in September, with 35,000 helping to raise $130,000 during the course of a fundraising call earlier this year.
Pennsylvania is a key battleground state for the candidates, with Trump narrowly leading Harris, 48.6 percent to 48.1 percent, according to a polling aggregate from The Hill/Decision Desk HQ (DDHQ).
